Montiplay started with two parents who grew up in Europe but are originally from Syria where children did not have the same opportunities that they did.

Aziza set her mind to ensuring every child in under-developed countries has equal access to education as children in developed countries. For over ten years she consulted governments, the private sector, and nonprofits on designing programs that provide access to job opportunities, primary and higher education in marginalized communities.

Ayham grew up in Germany and is an avid technologist. After completing his academic journey in computer science and management information systems, he founded his first company AlphaApps that employs and trains hundreds of coders in developing countries.

When they became parents to Layla, they restlessly looked for ways in which they could best support her development. Like all parents, they wanted to make sure she has the best start in life - especially knowing that the brain grows to 80% of its size in the first three years. Making the early years, the most critical ones.

After taking courses and sourcing educational material, they realized that early childhood learning - the building blocks of later success in life - is only accesible to few. And even though they now lived in Dubai, they realized that children growing up in the Gulf face their own set of challenges.

So they set out to democratize early childhood development and help build the human capital of the world, starting with the emerging markets which need it the most.

The vision of Montiplay is to be the one stop shop for early brain development resources.

The mission is to provide every parent with access to information about their child's development that is simplified, credible, structured and affordable.

For all the parents around the world, this is from us to you. Our hope is to enable every child to live up to their full potential.